United launches “free flights” sweepstakes in passenger vaccine push

The new incentive programme aims to align with the US government’s strategy to encourage Americans to get the Covid-19 vaccine

United Airlines has begun offering a loyalty programme which allows customers to win free flights for a year if they get the Covid-19 vaccine.

The scheme named ‘Your Shot to Fly’ enables any new or existing customer who uploads a valid vaccination certificate to the carrier’s app with a chance of winning.

United Airlines
Photo United Airlines

Throughout June, 30 pairs of tickets will be given away, with the opportunity for five travellers to win a years’ worth of flights.

Currently, United is the only US airline to give passengers the choice of uploading vaccine records directly to an app, it believes this saves time and promotes a good customer experience.

Scott Kirby, CEO of United, said: “We're proud to do our part to incentivise people to get their shot. Thanks to the vaccine, more and more destinations are opening up for travel – and we know our customers are eager to fly. We're excited to give people one more reason to get vaccinated so they can reunite with friends and family or take that long-awaited vacation which all could be just one shot away.”

This summer, the carrier is set to begin services to Croatia, Greece and Iceland, as well as resuming flights to Italy, Portugal, Spain and France.

With a growing presence in Africa, United also plans to inaugurate its New York/Newark-Johannesburg route from June 3. This will complement the existing service between Washington DC and Accra, Ghana.